Devil

Devil

Website: http://www.universalpictures.com/devil/

Elements of design
-The colour scheme uses dull colours – mainly the colours someone finds in an office evaluator – light brown (wood), metal and mirror/glass.
-The website changes the colour tone when it flashes or when static appears.
-The tone of the colours is not very strong. It is quite weak but since its weak, it suits the film better.
-The website is all based inside an evaluator – every link takes the viewer to a different section of the evaluator.
-The website has been carefully thought out because the spacing is very well done. It never looks or feels cramped.

Principles of design
-The main emphasis of the website was promoting the film. The title and links to social websites that the film has.
-The text and font was always kept the same.
-The music that plays repeatedly really suits the website as it makes the viewer feel anxious and draws them more into the website.
-The clips that have been chosen for each area of the website, are clips that portray an uneasy feeling which you know something bad is going to happen next.

Overall feel developed for each film’s promotional materials
-Clearly shows that the movie is a horror/thriller and makes the view feel the right emotions (it doesn’t make you sit there laughing, it makes you sit there dreading and unsure – good emotions for a horror/thriller film).
-It makes the viewer feel slightly edgy and uncertain because of the clips, music and that the site flashes and static appears.
-The film’s promotional materials have portrayed the film’s gene but instead of using a dark sinister colour scheme, they have used an everyday situation. They have used a ‘normal’ colour scheme but added lots of horror elements to make up for the lack of dark colours.

Promotional posters for the film
-The promotional posters were very much like the website.
-Each poster had used shadowy, menacing colours –black and dark red
-I really liked how the viewer could easily tell the gene just by looking at the poster.
-I also thought that each of the poster portrayed that the movie was a dark film which lots of horror and thriller elements.
-I liked how in each poster there was something to do with an evaluator – whether it be the doors for an evaluator or the buttons of an evaluator.

The website is layout
First page (enter the site):
-The font of the main title is similar to the font of MS GOTHIC (straight and thin) in bold and the letters have been evenly spaced out. The letters are also all in capital. The symbol for the ‘V’ is a downward triangle (down button on an evaluator).The rest of the writing on the website site looks similar to the font ‘tahoma’ and all the words/letters are spaced out and are in capital.
-Underneath the main title is the movie trailer which automatically plays when the viewer enters the site.
-To the left of the trailer (in the top left corner) is three different links. The first is a link to Tweet about Devil, the second is the tagline of the movie and the last is where the viewer can purchase tickets and the showtimes for the movie.
-To the right of the trailer (in the top right corner) is three different links. The first is a link to facebook where a page has been made for the movie, the second is to enter the site and the last link is to another website with facts and myths about the devil.
-Underneath the trailer is a banner which links to a game based off the movie.
-The credits at the bottom of the site are white upper case letters as well as the studio logos and the icons for twitter, facebook and several other social websites.

Second page:
-Shows some scenes from the movie and the layout is in an evaluator (where the movie takes place).
-The tagline for the film is on the wall of the right side.
-Half way down the right wall, it shows clips from the movie. However, these clips flash out and in.
-The page keeps flashing and static appears every now and then.
-On the back wall, it shows clips from the movie (which flash in and out). These clips do not cover the entire back wall but a third (the back wall has been split into three vertical parts and the clips are showing in the middle part).
-The music playing in the background is actually quite creepy. At first, it starts with the evaluator beeping noise (plays when the evaluator is going to a floor). The music sounds very eerie and there are normal sounds mixed into the music (glass breaking, evaluator going up and down on the ropes, suspenseful music, evaluator doors opening and closing and the sound produced when film/footage flickers).
-In the top left corner of the website, is a picture of an evaluator button (one going up and one going down). The top button is has not been ‘pressed’ so it does not light up but the bottom switch has been ‘pressed’ so it has a red glow around it (like a normal evaluator button would if it was pressed).
-To the left of the downward button is the letters (white and uppercase) D and E. To the right of the downward button is the letters (white and uppercase) I and L. This means that the downward button is the letter V so it spells the movie title – DEVIL.
-Beneath the downward button is ‘NOW PLAYING’ in bold white uppercase letters.
-Above the upward button is the ‘FROM PRODUCER M.NIGHT SHYAMALAN’ in thin white uppercase letters.
-At the bottom of the website (right) is several links to social websites where the movie has a site. There is also a button is mute the music.
-At the bottom left is a button which opens the main menu. When this button is clicked, it forms a 3D evaluator with links to other areas in the site.
-When the site is opening to another page, a line of numbers appear and it begins to count down (like the numbers above an evaluator to let the person know which floor the evaluator is on/going pasted).
Link: http://www.universalpictures.com/devil/main.html

About the Film:
-When this link is clicked, all the writing on the previous page disappears (so only the background is left) and the viewer moves around the evaluator before finally resting on the outside of the evaluator.
-The background image is that of the outside of an evaluator.
-In the middle of the screen is a large box with information about the story/or whatever is chosen.
- The writing on the website site looks similar to the font ‘tahoma’ and all the words are in capital. The main title (STORY) is in bold upper case letters and the title has a slight shadow.
-Underneath the box of information is four links to different areas. The first link is to the story, the second is information about the cast, the third about the crew and the four link shows the viewer the directors notes.
-When the second link is clicked, everything but the background disappears and the viewer is quickly shifted forward before the same layout as the STORY page appears. However, to the right of the box is a picture of the actor playing his character. This is the same for the crew link however, instead of the picture being to the side, the picture is above the writing.
-The music playing in the background is actually quite creepy. At first, it starts with the evaluator beeping noise (plays when the evaluator is going to a floor). The music sounds very eerie and there are normal sounds mixed into the music (glass breaking, evaluator going up and down on the ropes, suspenseful music, evaluator doors opening and closing and the sound produced when film/footage flickers).
-In the top left corner of the website, is a picture of an evaluator button (one going up and one going down). The top button is has not been ‘pressed’ so it does not light up but the bottom switch has been ‘pressed’ so it has a red glow around it (like a normal evaluator button would if it was pressed).
-To the left of the downward button is the letters (white and uppercase) D and E. To the right of the downward button is the letters (white and uppercase) I and L. This means that the downward button is the letter V so it spells the movie title – DEVIL.
-Beneath the downward button is ‘NOW PLAYING’ in bold white uppercase letters.
-Above the upward button is the ‘FROM PRODUCER M.NIGHT SHYAMALAN’ in thin white uppercase letters.
-At the bottom of the website (right) is several links to social websites where the movie has a site. There is also a button is mute the music.
-At the bottom left is a button which opens the main menu. When this button is clicked, it forms a 3D evaluator with links to other areas in the site.
-When the site is opening to another page, a line of numbers appear and it begins to count down (like the numbers above an evaluator to let the person know which floor the evaluator is on/going pasted).
-The page flashes and static appears every now and then.
Link: http://www.universalpictures.com/devil/main.html#about/story

Gallery:
-When this link is clicked, all the writing on the previous page disappears (so only the background is left) and the viewer moves around the evaluator before finally resting on the corner of the evaluator.
-On the wall of the evaluator is a row of pictures and above that is a long metal bar.
-Several clips from the movie play in a small rectangular box (about a third of the entire wall) and at the bottom left of that box is the word GALLERY in upper case letters with a slight shadow behind the words.
-The music playing in the background is actually quite creepy. At first, it starts with the evaluator beeping noise (plays when the evaluator is going to a floor). The music sounds very eerie and there are normal sounds mixed into the music (glass breaking, evaluator going up and down on the ropes, suspenseful music, evaluator doors opening and closing and the sound produced when film/footage flickers).
-In the top left corner of the website, is a picture of an evaluator button (one going up and one going down). The top button is has not been ‘pressed’ so it does not light up but the bottom switch has been ‘pressed’ so it has a red glow around it (like a normal evaluator button would if it was pressed).
-To the left of the downward button is the letters (white and uppercase) D and E. To the right of the downward button is the letters (white and uppercase) I and L. This means that the downward button is the letter V so it spells the movie title – DEVIL.
-Beneath the downward button is ‘NOW PLAYING’ in bold white uppercase letters.
-Above the upward button is the ‘FROM PRODUCER M.NIGHT SHYAMALAN’ in thin white uppercase letters.
-At the bottom of the website (right) is several links to social websites where the movie has a site. There is also a button is mute the music.
-At the bottom left is a button which opens the main menu. When this button is clicked, it forms a 3D evaluator with links to other areas in the site.
-When the site is opening to another page, a line of numbers appear and it begins to count down (like the numbers above an evaluator to let the person know which floor the evaluator is on/going pasted).
-The page flashes and static appears every now and then.
Link: http://www.universalpictures.com/devil/main.html#gallery

Downloads:
-When this link is clicked, all the writing on the previous page disappears (so only the background is left) and the viewer moves around the evaluator before finally resting on an extreme close up on the corner of the evaluator and the buttons to the different floors.
-When WALLPAPERS (which is red uppercase bold letters) is clicked. Several different images appear on the buttons for the other levels. This is the same for the ICONS button.
-On the left side is a small preview of the image and underneath is a list of what sizes are available.
-The music playing in the background is actually quite creepy. At first, it starts with the evaluator beeping noise (plays when the evaluator is going to a floor). The music sounds very eerie and there are normal sounds mixed into the music (glass breaking, evaluator going up and down on the ropes, suspenseful music, evaluator doors opening and closing and the sound produced when film/footage flickers).
-In the top left corner of the website, is a picture of an evaluator button (one going up and one going down). The top button is has not been ‘pressed’ so it does not light up but the bottom switch has been ‘pressed’ so it has a red glow around it (like a normal evaluator button would if it was pressed).
-To the left of the downward button is the letters (white and uppercase) D and E. To the right of the downward button is the letters (white and uppercase) I and L. This means that the downward button is the letter V so it spells the movie title – DEVIL.
-Beneath the downward button is ‘NOW PLAYING’ in bold white uppercase letters.
-Above the upward button is the ‘FROM PRODUCER M.NIGHT SHYAMALAN’ in thin white uppercase letters.
-At the bottom of the website (right) is several links to social websites where the movie has a site. There is also a button is mute the music.
-At the bottom left is a button which opens the main menu. When this button is clicked, it forms a 3D evaluator with links to other areas in the site.
-When the site is opening to another page, a line of numbers appear and it begins to count down (like the numbers above an evaluator to let the person know which floor the evaluator is on/going pasted).
-The page flashes and static appears every now and then.
Link: http://www.universalpictures.com/devil/main.html#downloads/wallpapers

Video:
-When this link is clicked, all the writing on the previous page disappears (so only the background is left) and the viewer moves around the evaluator before the doors open and a large screen appears.
-Appear the box, VIDEO appears in uppercase bold white letters.
-Underneath the box, a line of other videos available to watch appears.
-In the top left corner of the website, is a picture of an evaluator button (one going up and one going down). The top button is has not been ‘pressed’ so it does not light up but the bottom switch has been ‘pressed’ so it has a red glow around it (like a normal evaluator button would if it was pressed).
-To the left of the downward button is the letters (white and uppercase) D and E. To the right of the downward button is the letters (white and uppercase) I and L. This means that the downward button is the letter V so it spells the movie title – DEVIL.
-Beneath the downward button is ‘NOW PLAYING’ in bold white uppercase letters.
-Above the upward button is the ‘FROM PRODUCER M.NIGHT SHYAMALAN’ in thin white uppercase letters.
-At the bottom of the website (right) is several links to social websites where the movie has a site. There is also a button is mute the music.
-At the bottom left is a button which opens the main menu. When this button is clicked, it forms a 3D evaluator with links to other areas in the site.
-When the site is opening to another page, a line of numbers appear and it begins to count down (like the numbers above an evaluator to let the person know which floor the evaluator is on/going pasted).
Link: http://www.universalpictures.com/devil/main.html#video/0

Website’s effectiveness in appealing to an intended target audience
-I believe that the target audience is for people who like horror films and those who had an interest in strange things/the devil.
-If this is the target audience, then the website has really appealed to the target audience but I think some things could have been done better to make the genre a bit more obvious.
-I enjoy watching horror films and when studying this website, I could easily tell that this movie was a horror film and by looking at the posters and trailer, it was going to be a really good movie.
What I like/dislike about the promotional material
Liked
-I really liked how the website had been set out and how everything was based inside an evaluator.
-How the creators of the website had thought outside the box and make a really creative and interesting website.
-I liked how the website would flash and static appeared – it felt like something was wrong and it gave off a very eerie feeling.
-That the posters were similar to the website and you were able to tell the genre straight away.

Disliked
-The website didn’t always work – at school I could never access it because it just won’t show up.
-The music was really good but it got very annoying listening to it after a while.
-It sometimes took a while for the website to load everything and sometimes the internet would not respond because it was taking so long.

Promotional Material on the Website:
-Posters
-Trailers
-Still images/screen shots
-Biographies of the actors
-Character profiles
-Clips from the movie