Design Brief - You have been commissioned by the Pixur Group to produce a trailer for a new TV series of children’s animations. This new series is important for Pixur, and is aimed specifically at the 12 – 17 year old demographic.
As they are still in the writing development stage, your brief is quite large and unrestricted. They are looking for ideas of all types. They want characters that will appeal to the target audience. They also want characters with personality.
Your brief is to produce a 60 second animated trailer of your idea for the TV series. If time permits you may choose to also provide a longer version of your idea that may run for up to 3 minutes. The characters themselves do not have to be complicated drawings, simple line art can be very appealing, if the character is strong and the storyline is interesting.
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